Meal plans your clients actually log against.
Build a plan with macros, hand it to a client in an app where logging a meal takes seconds, and see what they really ate instead of what they remember. Sell the plan one time or coach on a monthly membership. Free account, 0% platform fee.
The plan, and the day next to it
- Plans with macros. Meals, portions, calories, protein, carbs and fat, in an editor that runs on a phone or at obra.fit on a computer.
- Logging that takes seconds. A food library, saved meals for the things they eat every week, and a photo or a sentence that the AI turns into an entry. Restaurant meals included.
- Targets that adapt. Obra learns a client's real burn from logged intake and their weight trend, so a target that was wrong on day one is right by week three.
- Training in the same record. If they lift, run or take a class, it is logged in the same app, and the calorie side accounts for it.
What you see
What they ate
Every logged meal with its macros, as it goes in. Not a recall at the next appointment.
Where their weight is heading
The trend line, smoothed, not the morning-to-morning noise.
Changes they approve
Propose a plan change in the message thread. They approve it, and it is live in their day.
Read-only, and exactly what the client chooses to share with you. They can revoke it at any time.
How you charge
| Listing | Price | Good for |
|---|---|---|
| Meal plan, one time | You set it | A plan someone buys and runs on their own. Yours to update. |
| Coaching membership, monthly | You set it | Ongoing clients. Your check-ins in the app, plan changes you propose and they approve. |
| Existing clients | Free to add | Invite by email or phone. Same visibility, no listing needed. |
0% platform fee. Buyers pay you through Stripe, split at checkout. Stripe's card processing fee still applies, as it does anywhere.
20% recurring on referrals. Your share link gives a client 10% off the app and pays you 20% of what they pay Obra, for as long as they stay.
Questions nutritionists ask
- Is the AI making nutrition decisions?
- No. It turns a photo or a sentence into a logged entry, and answers a question when the client asks one. It proposes, never decides, and you can see what it suggested. The plan is yours.
- Can a client use it without a trainer?
- Yes. Obra works for people who do not lift and do not want a training plan. They log food, log a class or a walk, and follow your plan.
- Is this a medical record?
- No. Obra provides general fitness and nutrition guidance and is not a medical device or a clinical system. Keep clinical records where you keep them today.
- Do my clients have to pay for Obra?
- Yes. The app is a subscription for them, from $9.99 a month with a 7-day free trial, and 10% off through your link. Your price is on top and goes to you.
- Is there a contract?
- No. Free account, cancel nothing, leave whenever. Your listings and clients are yours.